![Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer](https://c8.alamy.com/comp/2RXRNM1/herzogenaurach-germany-20th-sep-2023-the-original-king-pele-soccer-shoes-from-1970-and-the-ball-of-the-former-brazilian-soccer-player-stand-in-a-display-case-at-the-sporting-goods-manufacturer-puma-to-dpa-birthday-for-the-big-cat-puma-turns-75-credit-daniel-karmanndpaalamy-live-news-2RXRNM1.jpg)
Herzogenaurach, Germany. 20th Sep, 2023. The original "King Pele" soccer shoes from 1970 and the ball of the former Brazilian soccer player stand in a display case at the sporting goods manufacturer
![Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online](https://i.dailymail.co.uk/1s/2022/12/30/11/66045513-0-image-a-50_1672399623973.jpg)
Puma broke the 'Pele Pact' and paid the Brazilian icon $120,000 to TIE HIS LACES | Daily Mail Online
![Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X](https://pbs.twimg.com/media/El5SuFgW0AArJ3y.jpg)
Maher Safi on X: "PUMA paid Pele $120k to tie his shoes before the 1970 FIFA final match #SportsBiz #sportsmarketing #Marketing #sports https://t.co/OiBlj3s25h" / X
![One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium](https://miro.medium.com/v2/resize:fit:698/1*oIJOpPo_pVPr4rJs4vJW4Q.jpeg)
One of the Greatest Marketing Plays of All Time Was a Pair of Untied Pumas | by Danny Codella | Medium
![Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun](https://www.thesun.co.uk/wp-content/uploads/2022/12/f693db7d-72b6-4277-b920-60ff2157e62b.jpg)
Pele was paid huge $120,000 just to tie his laces at 1970 World Cup due to furious Adidas-Puma row | The US Sun
![London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new](https://l450v.alamy.com/450v/2j37d02/london-uk-6-april-2022-puma-king-pel-pair-of-boots-1972-pel-wore-a-customised-pair-in-the-1970-world-cup-preview-of-football-designing-the-beautiful-game-a-new-exhibition-at-the-design-museum-which-celebrates-how-design-has-influenced-the-worlds-most-popular-sport-the-exhibition-produced-in-partnership-with-the-national-football-museum-runs-8-april-to-29-august-2022-credit-stephen-chung-alamy-live-news-2j37d02.jpg)
London, UK. 6 April 2022. "Puma King Pelé" pair of boots", 1972 - Pelé wore a customised pair in the 1970 World Cup. Preview of 'Football: Designing the Beautiful Game', a new
![Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express Pele once got paid $120,000 to tie his shoelaces in the 1970 World Cup match against Peru | Football News - The Indian Express](https://images.indianexpress.com/2022/12/Pele-shoelaces.jpg?w=414)